Understanding Local SEO for WordPress and Why It Matters for Your Business

Local SEO for WordPress has turn out to be one of the maximum vital components of virtual marketing for companies that want to draw clients of their geographic place. Whether you run a eating place in downtown Los Angeles or a dental hospital in suburban Chicago, optimizing your WordPress website for local search can dramatically increase your visibility to capability clients who’re actively seeking out your offerings nearby. When a person searches for products or services of their place, search engines like google and yahoo prioritize displaying them relevant neighborhood corporations. This is precisely wherein local seo for wordpress comes into play. By nicely imposing local seek optimization strategies on your WordPress website online, you may make sure that your business appears prominently while capacity customers look for phrases related to your enterprise mixed with area specific terms.

The beauty of using WordPress for neighborhood search engine optimization lies in its flexibility and the big atmosphere of plugins and tools designed in particular to assist groups rank higher in nearby search outcomes. Unlike custom-built web sites that could require giant coding information to put into effect search engine marketing functions, WordPress makes it remarkably simple for enterprise owners to take control in their on line visibility with no need to hire luxurious developers. With the right strategy, local seo for wordpress helps your website stand out in local map listings, organic search outcomes, and voice search queries. It is one of the only methods to make sure that close by clients can locate and select your enterprise.

In this comprehensive manual, we can discover the whole thing you want to recognize about local seo for wordpress, which include the technical setup, content optimization strategies, and ongoing renovation practices. When applied correctly, local seo for wordpress can assist your enterprise dominate neighborhood search outcomes to your vicinity and attract regular nearby clients who are ready to take motion.

1. Setting Up Your WordPress Foundation for Local Search Success

Before diving into superior local search engine marketing for WordPress strategies, you need to make certain your internet site has the proper basis. Think of this as building a residence where you need a strong basis earlier than constructing the walls and roof. A solid structure is essential because local seo for wordpress works best when your website is technically sound and optimized from the ground up. Start through deciding on a dependable hosting provider that offers rapid loading speeds and minimum downtime. Site speed is a vital rating component for search engines like google or even more important for local searches wherein customers are frequently seeking out short solutions on mobile devices.A quick and stable website strengthens your local seo for wordpress efforts and improves user experience. Consider website hosting carriers focusing on WordPress and provide server places near your primary business location to boost your performance in location based searches.

Your WordPress theme selection additionally plays a critical position in nearby search engine optimization performance. Choose a theme that is mobile responsive hundreds speedy and follows smooth coding practices. Many agencies make the mistake of choosing visually stunning topics which might be bloated with useless features and sluggish loading times. Since more than 60% of neighborhood searches occur on mobile devices a well optimized theme is essential for effective local seo for wordpress. Your site must offer an brilliant mobile experience if you want to rank higher in local results and attract nearby customers.

Installing an SSL certificates is not optionally available for nearby search engine optimization for WordPress. Search engines deliver desire to stable web sites and clients are much more likely to trust and have interaction with sites that display the padlock icon of their browser. Securing your website with HTTPS also helps your overall local seo for wordpress strategy because safety and trustworthiness are direct ranking signals. Most best hosting companies now encompass free SSL certificates with their website hosting packages making it easy to meet this requirement. By establishing these foundational elements early you ensure that your local seo for wordpress strategy performs efficiently and supports long term growth in neighborhood search visibility.

Essential Setting for Local SEO For WordPress

Navigate on your WordPress dashboard and get right of entry to the Settings phase to configure your web page nicely for neighborhood search. Proper settings are a crucial a part of powerful local seo for wordpress because they help search engines understand your business information clearly. Under General Settings ensure your site title consists of your commercial enterprise call and optionally your primary location or service. For instance rather than simply “Mike’s Pizza” consider “Mike’s Pizza Downtown Seattle” to strengthen your relevance for local searches.

Your tagline must briefly describe what you do and where you serve. This appears in various locations throughout your website and helps both users and search engines apprehend your local business focus. A line like “Authentic Italian Pizza Delivered Fresh in Seattle Since 2010” works a good deal better than a generic tagline and directly supports your local seo for wordpress strategy.

In the Reading Settings make certain engines like google are allowed to index your web page. Some WordPress installations have the “Discourage search engines from indexing this web page” option checked by default which could be catastrophic on your local seo for wordpress efforts because it blocks your site from being visible in search results.

Permalink structure also matters greatly for SEO. Navigate to Settings then Permalinks and choose a structure that includes the post name. The “Post name” option creates clean readable URLs that both users and search engines prefer. A well structured permalink setup further strengthens your local seo for wordpress foundation and allows your content to rank more effectively for location based keywords.

2. Optimizing Your Google Business Profile for WordPress Integration

Your Google Business Profile serves because the cornerstone of neighborhood local seo for wordpress success. This effective tool from Google permits you to control how your enterprise seems in Google Search and Maps. The connection among your WordPress website and your Google Business Profile creates a effective synergy that strengthens your overall local seo for wordpress approach and boosts your visibility in neighborhood search outcomes.

Start by using claiming and verifying your Google Business Profile if you have not already achieved so. The verification procedure typically includes receiving a postcard at your enterprise address with a verification code. Some groups may additionally qualify for quick verification through different strategies but the postcard remains the most common technique. Completing this step is essential because an unverified profile weakens your local seo for wordpress performance.

Once established fill out each single section of your Google Business Profile completely. Include your precise enterprise call as it seems on your WordPress web page your complete address phone number enterprise hours and accurate classes describing what you do. The consistency between your WordPress website information and your Google Business Profile is extremely important for powerful local seo for wordpress outcomes.

Add high quality images of your commercial enterprise place products offerings group members and glad customers. Businesses with updated pictures get drastically more clicks and engagement than those without visuals. Updating your visuals frequently also sends strong signals of freshness and activity which further supports your local seo for wordpress strategy and improves your chances of ranking above local competitors.

Connecting Your WordPress Site to Your Google Business Profile

Your local seo for WordPress internet site URL ought to be prominently featured to your Google Business Profile. This creates an instantaneous connection between your online presence and your physical area, helping search engines validate your commercial enterprise information and strengthen your overall local seo for wordpress performance. When your website link is clearly visible, it also drives greater clicks from nearby users who want fast and relevant information.

Install a WordPress plugin that permits you to embed your Google Business Profile critiques and statistics immediately on your website. This integration reinforces trust and improves user engagement, both of which are important for strong local seo for wordpress results. Popular plugins for this motive consist of Widget for Google Reviews and Google Places Reviews. These tools pull in live data from Google and display it on your website, creating additional touchpoints for potential clients.

Encourage happy clients to leave reviews in your Google Business Profile by including review request features on your WordPress web page. You can create a dedicated reviews page with a direct link to your profile or use popup plugins that prompt visitors to leave feedback after spending a certain amount of time on your site. Strong positive reviews directly increase credibility and greatly support your local seo for wordpress strategy.

Respond to all reviews both positive and negative through your Google Business Profile dashboard. This activity signals to search engines that you actively manage your online presence, which can positively influence your local seo for wordpress ratings. In addition your responses appear to potential customers and demonstrate professionalism commitment and customer care all of which contribute to better local search performance and stronger brand reputation.

3. Installing and Configuring Essential Local search engine marketing Plugins for WordPress

WordPress plugins make bigger the capability of your internet site without requiring any coding knowledge. For powerful local seo for wordpress optimization several plugins help you enforce best practices quickly and successfully. These tools simplify complex technical tasks ensuring that even beginners can build a fully optimized local website.

The maximum popular SEO plugin for WordPress is Yoast SEO which includes dedicated features for nearby companies. After installing Yoast SEO navigate to the Local SEO segment where you can enter your enterprise information including name address phone number and operating hours. This data is automatically formatted using schema markup which greatly supports your local seo for wordpress strategy by helping search engines understand your business details accurately.

Yoast SEO Local also allows you to show Google Maps for your contact page with a simple shortcode. This integration strengthens your local seo for wordpress performance because it helps visitors find your physical location easily while signaling your geographical relevance to search engines. You can also customize map appearance including zoom level map type and marker styling to maintain consistent design across your site.

Another powerful option is Rank Math SEO which has gained popularity for its intuitive interface and comprehensive local optimization features. Rank Math includes built in schema markup for local businesses support for multiple locations and direct integration with Google Search Console from your WordPress dashboard. These capabilities make Rank Math a strong choice for businesses seeking advanced local seo for wordpress control.

Schema Markup Implementation for Local Business

Schema markup is code that helps search engines interpret the context of your content. For strong local seo for wordpress performance implementing local business schema is essential for appearing in rich results and improving click through rates. Plugins like Yoast SEO and Rank Math automate much of this process once your business data is entered.

However you can enhance your local seo for wordpress further by manually adding specific schema types tailored to your industry. For example restaurants can add menu schema medical clinics can add physician schema and service companies can add service schema. Adding industry specific schema strengthens your topical relevance and improves the accuracy of how your business is understood by search engines.

The Schema and Structured Data for WP and AMP plugin provides even more advanced control. This plugin supports over 35 schema types and allows you to add custom schema to individual posts and pages. For businesses with multiple addresses or complex offerings this level of customization can significantly boost local seo for wordpress results and ensure your structured data is fully optimized.

Test your schema implementation using the Rich Results Test tool provided by Google. Simply enter your WordPress URL and the tool will reveal which schema types were detected and whether any errors exist. Correcting these issues is crucial to ensuring that your structured data properly supports your local seo for wordpress efforts and helps search engines interpret your local business information effectively.

4. Creating Location Specific Content That Ranks in Local Search

Content creation forms the heart of any successful local seo for wordpress approach. However creating content for local search requires a different strategy than traditional blog writing. You must balance providing valuable information with naturally adding region specific elements that help search engines understand your geographic relevance.

Start by creating dedicated location pages for every area you serve. For example if you are a plumber serving several neighborhoods in Dallas create individual pages for each community with unique content tailored to that specific location. Avoid duplicating content across these pages because duplicate content provides low value and can harm your local seo for wordpress performance. Instead describe what makes each neighborhood unique and how your services meet the needs of customers in that area.

Each location page should include the area name in the title tag major heading and naturally throughout the content. Mention local landmarks common issues residents face and reasons why your business is the best choice in that community. This level of detail strengthens your local seo for wordpress signals and increases your relevance for neighborhood specific searches.

Blog posts also offer an excellent opportunity to enhance your local seo for wordpress strategy. Write about local events community news area specific advice and insights that matter to people in your service region. For example a landscaping company might write about plants suitable for the local climate seasonal garden preparation guides or coverage of local garden tours and events. Content that connects with the community builds trust and boosts search visibility.

Optimizing Individual Posts and Pages for Local Keywords

Keyword research for local SEO differs from general keyword planning. Use tools like Google Keyword Planner, Ubersuggest, and Semrush to find search phrases that combine your services with location based terms. Look for variations including neighborhood names city districts near me queries and even local slang used in your region. These keyword insights help refine your local seo for wordpress content approach.

Install a WordPress plugin such as WP Google Search Console to connect your website directly with Google Search Console. This helps you see exactly which search terms bring visitors to your site so you can spot local keyword opportunities and optimize existing content effectively.

Within the WordPress editor use your target location based keywords naturally in important areas such as the post title first paragraph at least one subheading image alt text and meta description. SEO plugins like Yoast and Rank Math provide real time suggestions to improve keyword placement and enhance your overall local seo for wordpress performance.

Internal linking between your location pages service pages and blog posts is another powerful method to strengthen your local seo for wordpress structure. When writing a blog post related to a specific service link to your main service page and relevant location pages using descriptive anchor text. This helps search engines understand the relationship between your content and improves ranking consistency across all your pages.

5. Optimizing Images and Media for Local Search Performance

Images play a crucial position in both person experience and local search engine marketing for WordPress success. However, many commercial enterprise owners overlook right image optimization, leaving sizeable rating ability on the table.

Before uploading any image on your WordPress media library, optimize the report size using compression tools like TinyPNG, ImageOptim, or ShortPixel. Large uncompressed images slow down your page load pace, which negatively impacts each user experience and seek rankings. Aim for photographs under 200KB whenever feasible without sacrificing visual high quality.

File naming topics extra than maximum human beings realize for neighborhood SEO for WordPress. Instead of uploading images with common names like “IMG_1234.Jpg,” rename your files descriptively before importing. For a photograph of your dental office in Boston, use some thing like “boston dental workplace waiting room.Jpg” as an alternative.

Alternative text, generally called alt text, serves essential purposes for local businesses. First, it makes your images handy to visually impaired customers who depend on display screen readers. Second, it facilitates search engines like google recognize what your snap shots display. Write descriptive alt textual content that consists of your area or commercial enterprise call while applicable, however keep away from keyword stuffing.

Using Local Image to Strengthen Geographic Relevance

Photographs of your actual enterprise area, body of workers, and work within the nearby location provide effective indicators for local SEO for WordPress algorithms. Search engines have end up sophisticated at reading picture content material and spotting nearby landmarks, street signs, and other geographic signs.

Take authentic pix of your business indoors, outdoors, crew individuals at paintings, completed tasks, and glad clients. These true snap shots outperform regularly occurring inventory images in both seek rankings and person engagement. If you have to use inventory snap shots, pick out pictures that mirror your neighborhood region’s characteristics and demographics.

Embed region statistics to your picture documents the use of EXIF records earlier than importing to WordPress. This metadata can include GPS coordinates of in which the photograph was taken, which affords every other layer of location verification for engines like google. Many modern-day cameras and smartphones routinely include this facts, but you could additionally add it manually the use of equipment like GeoSetter or Photo Metadata Editor.

Create an image sitemap to your WordPress website online to assist serps discover and index all your snap shots efficaciously. The Yoast search engine marketing and Rank Math plugins mechanically generate XML sitemaps that encompass your pictures, or you could use specialized plugins like Google XML Sitemaps for Images in case you need more manage.

6. Building Local Citations and NAP Consistency Across the Web

Citations are mentions of your business name address and phone number across other websites. These citations act as trust signals that help search engines verify your business location and legitimacy. Building consistent citations is essential for strong local seo for wordpress performance because it helps search engines understand exactly where your business operates.

NAP stands for Name Address and Phone number. Consistency in how you present this information across your WordPress website and external directories has a major impact on your local rankings. Even small variations such as abbreviating “Street” differently or listing different phone formats can confuse search engines and weaken your local seo for wordpress visibility.

Start by making sure your NAP information is identical everywhere on your WordPress website. Check your footer contact page about page and any section where your business details appear. Use the exact same formatting every time to support accurate crawling and better local seo for wordpress results.

Next audit your existing citations across the web. Search your business on Google and review how your NAP appears on different directories. Tools like Moz Local, BrightLocal, and Whitespark automatically identify inconsistencies and missing citations across hundreds of platforms. Fixing these issues improves the accuracy of your business information and strengthens your local seo for wordpress authority.

Top Citation Sources for Local Business

Submit your business information to major data aggregators such as Data Axle, Neustar Localeze, Foursquare, and Factual. These large aggregators distribute your data to hundreds of smaller directories apps and local search platforms increasing the reach of your citations instantly.

Industry specific directories often carry even more weight for local seo for wordpress than general business directories. Restaurants should prioritize listings on Yelp TripAdvisor and OpenTable. Lawyers should focus on Avvo Justia and FindLaw. Contractors benefit greatly from platforms like HomeAdvisor Angies List and Houzz.

Local chamber of commerce websites business associations and community organization directories also provide highly valuable local citations. These sites usually have strong regional authority making them powerful sources for improving your local search visibility.

Social media profiles also count as citations. Ensure your Facebook Instagram LinkedIn and other platforms display your NAP consistently with your WordPress site. This accuracy not only strengthens your citation profile but also improves customer trust and helps users discover your business more easily through social platforms.

7. Leveraging WordPress Reviews and Testimonials for Local Authority

Customer opinions significantly influence both search rankings and customer decision making for local businesses. Managing reviews through your WordPress site gives you a competitive advantage and strengthens your overall local seo for wordpress strategy. Positive testimonials not only build trust but also improve visibility in local search results.

Install a WordPress review plugin that allows you to collect display and manage customer testimonials directly on your site. Popular options include WP Customer Reviews Site Reviews and Strong Testimonials. These plugins help you create dedicated review pages display review widgets in sidebars or footers and showcase testimonials on your service pages. These elements support your local seo for wordpress efforts by increasing user engagement and adding trust signals for search engines.

The review markup schema included in these plugins helps search engines understand your ratings and may display them as star results beneath your listing. These rich snippets improve click through rates and further enhance the performance of your local seo for wordpress by making your search results more appealing than competitors.

Create a systematic process for requesting reviews from satisfied customers. After completing a service or sale send follow up emails with direct links to leave reviews on your Google Business Profile on Facebook or directly on your WordPress site. Keeping the process simple increases the number of authentic reviews which directly strengthens your local seo for wordpress results.

Responding to Reviews to Build Trust and Improve Rankings

Every review deserves a response whether positive or negative. Thank customers for positive feedback and reference specific details they mentioned to show that you genuinely read their comments. For negative reviews respond professionally acknowledge the concern and offer to resolve the issue privately. Search engines consider active review engagement as a strong local seo for wordpress signal indicating that you consistently manage your online reputation.

Feature your strongest reviews prominently on your WordPress homepage and important service pages. Use blockquote formatting to highlight them and include the reviewer’s name or photo when permission is granted. Authentic testimonials convert far better than anonymous quotes and help boost your credibility.

Never buy fake reviews or offer incentives that violate review platform guidelines. Search engines and review platforms use advanced detection systems to identify fraudulent activity. Getting caught can lead to penalties that severely damage your rankings and business reputation. Instead focus on delivering excellent service that naturally generates genuine positive reviews supporting long term local seo for wordpress growth.

8. Mobile Optimization for Local Search Success

Mobile devices account for almost all of nearby searches, making mobile optimization truly crucial for local search engine optimization for WordPress success. When someone searches for a restaurant nearby or an emergency plumber, they’re almost always the usage of their cellphone and want data right now.

Test your WordPress web site’s mobile responsiveness the use of Google’s Mobile Friendly Test device. Enter your URL and the tool affords a score along with specific troubles that need fixing. Common troubles include textual content that is too small, clickable factors too close collectively, and content wider than the display.

Page speed topics even greater on mobile devices where users regularly have slower connections than desktop customers. Use Google’s PageSpeed Insights tool to investigate your WordPress web site’s cell loading pace and receive prioritized recommendations for improvement. Aim for a score above ninety for the quality nearby search engine marketing for WordPress outcomes.

Install a caching plugin like WP Rocket, W3 Total Cache, or WP Super Cache to dramatically improve mobile load times. These plugins create static variations of your pages that load tons quicker than dynamically generated pages. They additionally provide extra optimization functions like minifying code, lazy loading pics, and optimizing databases.

Mobile User Experience Elements for Local Business

Your smartphone quantity have to be click on to call on cell devices. This easy feature allows users to tap your number and right away initiate a name, putting off friction from the conversion technique. Most WordPress subject matters mechanically make phone numbers clickable on cell, however verify this on your website online.

Implement a sticky header on mobile that keeps your smartphone quantity and navigation accessible as users scroll. This ensures traffic can constantly contact you or navigate to vital pages without scrolling lower back to the top. Plugins like Sticky Menu & Sticky Header and myStickymenu make this smooth to implement.

Your touch web page ought to consist of an embedded map that opens in the person’s default map utility whilst tapped on cellular. This lets in ability clients to get guidelines on your location with a single tap. Use the embed code from Google Maps and ensure it is responsive so it presentations well on all display screen sizes.

Forms for your WordPress website need unique interest for cellular optimization. Use big tap objectives for buttons, minimize the quantity of form fields to handiest critical facts, and use appropriate enter kinds that trigger the right cell keyboard. For example, use type equals tell for phone numbers to carry up the numeric keypad and kind equals e mail for e-mail address to provide brief access to the at image.

9. Creating and Optimizing Your WordPress Contact and Location Pages

Your contact page serves as a essential factor of local search engine optimization for WordPress strategy. This page tells both visitors and search engines like google and yahoo exactly where you’re positioned and the way clients can attain you.

Include your complete NAP data prominently on the top of your touch web page. Format this information the usage of schema markup via your search engine marketing plugin to make sure search engines can easily extract and use this statistics. The consistency between this web page and your Google Business Profile reinforces your local legitimacy.

Embed a Google Map showing your actual enterprise vicinity. Customize the map along with your logo shades and make certain it’s massive sufficient to be beneficial however would not dominate the complete page. Include clean riding guidelines from principal highways or landmarks in text shape under the map for users who pick written instructions or need extra context.

Add more than one contact options which include telephone, e-mail, touch form, and social media hyperlinks. Different clients decide on one of a kind verbal exchange strategies, and imparting options improves person experience even as showing serps which you’re an available legitimate commercial enterprise. Make your cellphone number click on to call and your e mail address a clickable mailto hyperlink.

Creating Dedicated Location Pages for Multiple Locations

Businesses serving multiple places need character pages for every place to maximize neighborhood SEO for WordPress performance. Treat each region as a separate landing web page with particular content specifically applicable to that place.

Structure your URLs to include the vicinity the usage of a format like yoursite.Com/places/metropolis-call. This clean URL structure helps both users and search engines recognize the web page motive immediately. Use those area URLs continuously for your citations, social media profiles, and marketing materials.

Write particular content for every vicinity page that is going beyond genuinely changing the city name. Discuss the unique neighborhood, point out nearby landmarks, describe parking options, and spotlight any area precise offerings or hours. Aim for at least 500 phrases of specific content in step with place page.

Include testimonials from clients in each precise vicinity at the corresponding vicinity web page. This presents social evidence while reinforcing the geographic relevance. If you have staff individuals assigned to precise locations, function their pics and bios on the appropriate place pages.

10. Monitoring and Measuring Your Local SEO for WordPress Performance

Tracking your neighborhood SEO for WordPress outcomes allows you to perceive what’s working, what needs improvement, and wherein to recognition your ongoing optimization efforts. Without measurement, you are basically flying blind and can not make records pushed choices.

Connect your WordPress website to Google Analytics to track traveler behavior, traffic assets, and conversion actions. Install the Google Analytics plugin or upload the monitoring code without delay in your subject. Set up aim monitoring for essential moves like form submissions, phone clicks, and path requests to degree how properly your web site converts neighborhood site visitors into customers.

Link your WordPress web site to Google Search Console to display how your pages perform in search consequences. This loose tool shows which queries cause your pages, your common position for unique keywords, and technical issues that would hurt your ratings. Pay special interest to local key phrases and monitor your positions over the years.

Use rank tracking equipment like SEMrush, Ahrefs, or Local Falcon to reveal your positions for goal nearby keywords for your precise provider region. These equipment can show how your scores vary with the aid of community inside your city, which facilitates pick out areas wherein you want to strengthen your local SEO for WordPress efforts.

Key Performance Indicators for Local search engine optimization Success

Track your Google Business Profile insights to understand how human beings locate and engage with your profile. Monitor metrics like discovery searches displaying how customers observed you, customer moves like calls and route requests, and photo views. Increases in these metrics indicate improving nearby visibility.

Citation accuracy scores from gear like Moz Local or BrightLocal display the proportion of directories list your business statistics effectively. Aim for 95% or higher accuracy across your citations. Regular monitoring enables you catch and accurate inconsistencies earlier than they negatively effect scores.

Review amount and pace depend for local ratings. Track what number of new reviews you get hold of each month throughout one of a kind platforms and display your common score over the years. Set desires for increasing review extent whilst retaining excessive scores and implement systems to acquire these targets continuously.

Organic visitors from neighborhood searches in Google Analytics shows whether your neighborhood SEO for WordPress efforts are attracting more site visitors from your goal geographic location. Segment your visitors with the aid of location and analyze developments over the years. Increases in neighborhood visitors that correlate with better conversion fees indicate a hit optimization.

Conclusion

Mastering neighborhood search engine marketing for WordPress calls for constant attempt across a couple of regions such as technical optimization, content introduction, citation building, and overview control. However, the funding will pay massive dividends through multiplied visibility to capacity customers actively trying to find your services or products to your area. The techniques outlined on this guide provide a comprehensive roadmap for agencies at any degree in their neighborhood search engine marketing adventure. Whether you are simply beginning with a new WordPress website or seeking to enhance a longtime online presence, imposing those processes will fortify your neighborhood search overall performance and drive greater qualified traffic on your commercial enterprise. Remember that nearby search engine optimization for WordPress isn’t a one time challenge however an ongoing procedure. Search engine algorithms evolve, competitors alter their strategies, and patron conduct changes through the years. Regular monitoring and continuous optimization make sure you preserve and enhance your nearby seek rankings over the long term. Start through focusing on the foundational elements like technical setup, Google Business Profile optimization, and consistent NAP records.

Once these fundamentals are stable, extend into superior strategies like location particular content material creation, schema markup implementation, and complex tracking and measurement. This modern approach prevents overwhelm at the same time as constructing sustainable neighborhood search engine marketing achievement to your WordPress website.